Moisture
Moisture and hydration begin here. Designed for fine-to-medium, normal-to-dry, color-treated hair in need of hydration, each formula features a proprietary blend of ingredients to deliver lightweight, luxurious moisture, strength and unsurpassed color protection. Hair is left nourished and vibrant.
Featured blog
Myth or Fact? The Truth About Color Fading (and How to Fight Back!)
If you've felt your dream hue fade faster than you can say "beach day," you're not alone. Between environmental factors, outdated advice, and a swirl of myths, keeping your color fresh can feel tricky. Colorproof is here to bust the myths wide open—and set you up with everything you need to keep your color looking flawless all summer long!
Vacation Ready: Hair Care Tips for Spring Breakers with Color-Treated Hair
Are you rocking a new cut and color? Spring break is the perfect time to debut your latest look, but as anyone with colored hair knows, maintaining your shade on vacation can be an uphill battle.
April Showers & Hair Care: How to Prevent Frizz & Color Fading from Rain and Humidity
Spring has arrived in full splendor, but we’re not out of the weather weeds yet. Between unpredictable forecasts, seasonal rains, and the return of humidity, this time of year presents some unique hair challenges - especially for hair color enthusiasts!
