Magic In a Bottle

What we have is magic in a bottle. Not just because we say so, but because of scientific and peer proof. We stand behind results - driven color care that people want to talk about. And for more good reason... we don't take shortcuts, and we obsess over every detail until we are more than satisfied so you can keep on shining longer and more brilliantly.

In every Colorproof formula, you'll find our Advanced Color Last System to help repair, preserve and protect color-treated hair.

Repair

Our Protein Power Complex* combines powerful Amaranth and Pea Proteins to nourish, rejuvenate and help restore youthful brilliance.

Preserve

Our concentrated, sulfate-free** shampoos powered by Coconut and Palm, extra gently cleanse without stripping hair or your color. A little goes a long way!

Protect

Every formula is supercharged with elevated protection against fading from sun damage and environmental factors. And, for our leave-in styling products, we've added an extra boost of thermal protection.***

In every Colorproof formula, you'll find our Advanced Color Last System to help repair, preserve and protect color-treated hair.

Repair

Our Protein Power Complex* combines powerful Amaranth and Pea Proteins to nourish, rejuvenate and help restore youthful brilliance.

Preserve

Our concentrated, sulfate-free** shampoos powered by Coconut and Palm, extra gently cleanse without stripping hair or your color. A little goes a long way!

Protect

Every formula is supercharged with elevated protection against fading from sun damage and environmental factors. And, for our leave-in styling products, we've added an extra boost of thermal protection.***

Ingredients We Believe In

Amaranth

High in lysine and squalene, Amaranth is known to lock in moisture and help strengthen and protect against breakage.

Pea Protein

Rich in essential amino acids, Pea Protein helps protect the cuticle from cracking while boosting moistur retention in each strand. In addition, it helps shield hair from heat damage and dissipate static and flyaways.

Sunflower Seed Extract

Potent antioxidants derived from sunflowers protect against fading by preventing oxidation and damage from free radicals to prolong the life and vibrancy of your hair color.

Vitamins A, C and E

Essential Vitamins counteract external damage from environmnetal pollutants so hair can retain moisture, strength and softness.****

Ingredients We Believe In

Amaranth

High in lysine and squalene, Amaranth is known to lock in moisture and help strengthen and protect against breakage.

Pea Protein

Rich in essential amino acids, Pea Protein helps protect the cuticle from cracking while boosting moistur retention in each strand. In addition, it helps shield hair from heat damage and dissipate static and flyaways.

Sunflower Seed Extract

Potent antioxidants derived from sunflowers protect against fading by preventing oxidation and damage from free radicals to prolong the life and vibrancy of your hair color.

Vitamins A, C and E

Essential vitamins counteract external damage from environmnetal pollutants so hair can retain moisture, strength and softness.****

Amaranth

High in lysine and squalene, Amaranth is known to lock in moisture and help strengthen and protect against breakage.

Pea Protein

Rich in essential amino acids, Pea Protein helps protect the cuticle from cracking while boosting moistur retention in each strand. In addition, it helps shield hair from heat damage and dissipate static and flyaways.

Sunflower Seed Extract

Potent antioxidants derived from sunflowers protect against fading by preventing oxidation and damage from free radicals to prolong the life and vibrancy of your hair color.

Vitamins A, C and E

Essential vitamins counteract external damage from environmnetal pollutants so hair can retain moisture, strength and softness.****

Plush Locks Leave-In Smooth®

So excellent. My hair felt so smooth, soft and healthy after using. Loved that it made my hair remarkably smoother without any frizz or added weight.

–Roberta G., Colorproof Educator

Pre-Tox Spray

This is a gamechanger for my hair! I get oily easily as well as builds up from all the minerals we have in our water, but with extensions, I try not to wash my hair every day if I can help it. That also means that when I wash it on day 2 or 3, it is in desperate need of an extra good cleanse. That’s when the Essentials Collection comes into play and starts with Pre-Tox Spray!

–Kendra G., Colorproof Educator

Volume Shampoo

Incredible. This formula gave an amazing pillowy lather and distributed wonderfully while still being easy to rinse. My color looked rich and vibrant, and my hair had a silky after-feel.

–Trish S., Consumer

Essentials

I absolutely love the new packaging…it finally matches the outstanding performance of the products. My hair feels amazing, and the color just radiant. I can’t wait to try all of the collections!

–Anna E., Consumer

Tru Curl® Enhancing Crème

I’m blown away by the performance. Tru Curl is a clear winner, from the look and feel of the product, to the fragrance and the outstanding results. Kept curls nice and alive but not sticky and clumped together. It’s become a favorite-go-to-product for me.

–Tom A., Stylist

We stand behind our performance. Colorproof products are guaranteed to provide the color protection you crave or your money back.

Details

Award-Winning Color Care

Since its inception, Colorproof has been recognized by leading beauty editors, bloggers and influencers garnering press mentions and prestigious awards from your favorite sources of beauty news.

*A modified blend of the Protein Power Complex exists for Powder Fix, Fiber Blast, Smooth Drops, Radically Smooth
**Free of SLS, SLES ***Only included in Colorproof leave-in formulas designed to prep hair to be used with hot tools. ****Vitamin E is not included in Smooth Drops

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