Amaranth
High in lysine and squalene, Amaranth is known to lock in moisture and help strengthen and protect against breakage.
What we have is magic in a bottle. Not just because we say so, but because of scientific and peer proof. We stand behind results - driven color care that people want to talk about. And for more good reason... we don't take shortcuts, and we obsess over every detail until we are more than satisfied so you can keep on shining longer and more brilliantly.
In every Colorproof formula, you'll find our Advanced Color Last System to help repair, preserve and protect color-treated hair.
Our Protein Power Complex* combines powerful Amaranth and Pea Proteins to nourish, rejuvenate and help restore youthful brilliance.
Our concentrated, sulfate-free** shampoos powered by Coconut and Palm, extra gently cleanse without stripping hair or your color. A little goes a long way!
Every formula is supercharged with elevated protection against fading from sun damage and environmental factors. And, for our leave-in styling products, we've added an extra boost of thermal protection.***
Potent antioxidants derived from sunflowers protect against fading by preventing oxidation and damage from free radicals to prolong the life and vibrancy of your hair color.
Essential Vitamins counteract external damage from environmnetal pollutants so hair can retain moisture, strength and softness.****
We stand behind our performance. Colorproof products are guaranteed to provide the color protection you crave or your money back.
Since its inception, Colorproof has been recognized by leading beauty editors, bloggers and influencers garnering press mentions and prestigious awards from your favorite sources of beauty news.
*A modified blend of the Protein Power Complex exists for Powder Fix, Fiber Blast, Smooth Drops, Radically Smooth
**Free of SLS, SLES ***Only included in Colorproof leave-in formulas designed to prep hair to be used with hot tools. ****Vitamin E is not included in Smooth Drops