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BE BOLD.
BE BRILLIANT.

Designed exclusively for ALL types of color-treated hair to deliver extraordinary hair health with maximum color protection.

THINNING COLOR TREATED HAIR?

We can help.

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DRY & DAMAGED?

Instantly repair, nourish and strengthen with Baobab Heal & Repair.

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WEATHER PROOF YOUR STYLE

Never fall flat or frizz up again with HumidityRx.

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SeaSugar Salt-Free Beach Spray

“…get the beauty texture you want without the dryness. Instead of formulating with salt, sugar cane gives limp strands a boost a volume and that just-came-back-from-the-beach texture we all love.”

Allure

SuperPlump Thickening Blow Dry Spray

“…with this featherweight, fast-acting mist, hair was immediately bigger, fuller and thicker and looked the best it ever has.”

Good Housekeeping

Baobab Heal & Repair Shampoo

“Want to keep your color as vivid as when you left the salon? This fortifying formula will improve strength and elasticity while Infusing hair with the hydration it desperately needs.”

Women's Health

SuperRich Shampoo & Conditioner

“…everything you need to moisturize and style your hair for the coming winter months without feeling guilty about the price tag.”

Refinery29

SignatureBlonde Violet Shampoo & Conditioner

“…perfect for blonde bleached and silver color-treated hair, but also works great on brunettes and other shades that are experiencing discoloration.”

ELLE

SuperPlump Whipped Bodifying Mousse

“Nothing like the crunchy formulas from the ‘80s, SuperPlump Whipped Bodifying Mousse is rich and concentrated yet ultra-light, so lifeless hair gets a major volume boost.”

NEW BEAUTY

Scalp Cleansing Brush

“If you thought using a scrub was satisfying, just wait until you try this specially made brush. It feels like you are getting the most amazing scalp massage.”

BYRDIE

CrazySmooth Anti-Frizz Treatment Masque

“Frizzies got you down? Load up on this treatment, which softens and smooths hair while locking out humidity and offering heat and color protection. Multitasking for the win.”

SHAPE

CP Connect

The Best Dry Shampoo for Post-Workout Sweat

Refresh your look in a fraction of the time with FreshStart Soft Dry Shampoo.

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The MVPs of Healthy Hair

We scrub our faces and our bodies to exfoliate and deep clean, but what about our scalps?

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OUR STORY

THE COLOR KEEPERS

Our guiding principle is to create products that deliver amazing hair health with maximum color protection for ALL types of color-treated hair.

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NO-COMPROMISE COLOR CARE

Powered by ingredient innovation that gets results. We obsess over every detail to ensure undisputed product performance.

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MINDFULLY CURATED

Made with love in California by a collective of stylists, chemists and formula experts using all of the good and none of the bad. Always and forever.

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