Essentials
Color care starts here. Vital for ALL types of color-treated hair, these targeted products prep hair for success. Each solution-based formula helps breathe new life into your locks and creates a foundation for color longevity. You’ll find your products will work better, your style will last longer, and your color will be more brilliant.
Featured blog
Fall 2025 Hair Color Trends: Shades That Will Pop This Season
Do you spend the year counting down until the official start of fall? We have an idea for celebrating the arrival of your favorite season: indulging in a new hair...
How to Transition Your Hair Care Routine from Summer to Fall
The leaves are changing, the air is getting crisp, and—after months of sun, surf, and endless summer adventures—your hair is probably sending you some serious SOS signals. Are your strands...
5 Mistakes That Are Fading Your Hair Color (And How to Avoid Them)
There comes a time in every color enthusiast’s journey when they can’t help but wonder: Why is my hair color fading, no matter what I do? Why aren’t my ‘color-safe’...
