Essentials
Color care starts here. Vital for ALL types of color-treated hair, these targeted products prep hair for success. Each solution-based formula helps breathe new life into your locks and creates a foundation for color longevity. You’ll find your products will work better, your style will last longer, and your color will be more brilliant.
Featured blog
Myth or Fact? The Truth About Color Fading (and How to Fight Back!)
If you've felt your dream hue fade faster than you can say "beach day," you're not alone. Between environmental factors, outdated advice, and a swirl of myths, keeping your color fresh can feel tricky. Colorproof is here to bust the myths wide open—and set you up with everything you need to keep your color looking flawless all summer long!
Vacation Ready: Hair Care Tips for Spring Breakers with Color-Treated Hair
Are you rocking a new cut and color? Spring break is the perfect time to debut your latest look, but as anyone with colored hair knows, maintaining your shade on vacation can be an uphill battle.
April Showers & Hair Care: How to Prevent Frizz & Color Fading from Rain and Humidity
Spring has arrived in full splendor, but we’re not out of the weather weeds yet. Between unpredictable forecasts, seasonal rains, and the return of humidity, this time of year presents some unique hair challenges - especially for hair color enthusiasts!
