At last, the day we have been waiting for has arrived! Welcome to an entirely new world of Colorproof unlike you’ve ever known – bolder, brighter, completely evolved. We were a brand born to preserve and protect hair color. We have built on that heritage with an exalted image and renewed purpose. We not only preserve and protect color but celebrate it and its ability to create connection and spark joy.
“We know that approximately 85% of women color their hair at least once every eight weeks. We also know that most women instantly feel more attractive after they color hair,” says Maureen Saenz, Colorproof Vice President of Marketing. “It was our goal to tap into that feeling with this restage. While Colorproof is known for its exceptional product performance, we wanted to ensure our packaging and branding celebrated color and triggered joy at every touchpoint.”
This year, Colorproof celebrates its 10th anniversary – a huge milestone and the perfect opportunity for change. Under the guidance of new leadership, the CP team asked the hard questions and researched every option to become a brand that refines the professional beauty space, creating community and bringing brightness to the everyday.
Colorproof is unique in that it supports all color lines. No matter what brand of color you or your colorist use, you can expect superior color protection – guaranteed.” You will find this restage unifies our product portfolio while defining each collection with a monochromatic, bold, custom color, identifying the concerns of all types of color-treated hair. Each sustainable package takes on a clean and modern silhouette while paying extra attention to details such as brushed, metallic, gold caps with an embossed logo and unique, high-gloss-on-matte finishes that create a stunning on-shelf shopping experience (Learn more HERE). To complement the new packaging, we have revamped our imagery, website, education platforms, programs, merchandising and tools so our stylist community and clients can fully experience the new world of Colorproof.
We encourage you to follow us on Instagram, engage and interact as we continue to build our colorful community. We would love to hear your thoughts about this restage. Simply visit the ‘Contact Us’ page and drop us a line.
Your colorful world awaits.