Daily Blonde Shampoo

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Toning Bundle

Toning Bundle

$90.00 $120.00
Toning Duo

Toning Duo

$68.00 $80.00
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Gently cleanse while toning and brightening blonde, lightened and silver hair. Sulfate-free, daily purple shampoo cancels brassiness and yellow tones, leaving hair revitalized and color fresh and protected.

Aroma: Citrus, Jasmine, and Coconut Milk
• Concentrated – a little goes a long way
• Helps fortify, strengthen and increase hair’s elasticity
• Gently cleanses without stripping
• Instantly neutralizes brassy tones and restores brightness
• Combats drying and damage caused by lightening
• Softens, smooths and adds glossy shine
• Helps prolong the life and vibrancy of hair color

Featured in Pop Sugar, Modern Salon, Behind the Chair, and Beauty Launchpad.
How To Use
Wet hair, lather. Leave on for 1 - 2 minutes as needed. Rinse.
• Advanced Color Last System™: Our proprietary blend of powerful proteins and potent antioxidants repairs, preserves and protects against fading and environmental factors.
• Violet Pigment: Naturally neutralizes and cancels out brassy tones to help refresh and brighten lightened hair.
• Safflower and Marula Oils: Nourish and soften hair while delivering shine.
• Biotin: Helps strengthen strands and repair damaged caused by lightening.

Sulfate-free* | No Added Salt | 100% Vegan | Cruelty-Free | Gluten-Free | Phthalate-Free | Paraben-Free | PABA-Free | Mineral Oil-Free | Keratin-Free


Customer Reviews

Based on 1 review
Jill S.

I have NEVER written a review for anything. And I'm shocked this product doesn't have 100+ 5:star2:
reviews already. I've colored my hair blonde since the early 90's and always having a problem with my bang area coming out a bit strawberry blonde. I've tried them all- Aveda, Matrix, Joico, Shimmer Lights, Redkin, etc... and I have to say this is by far the superior product! Its thick so you don't need a whole bunch. And cuts the brassy tone in one shampoo.Clean and subtle scent. I absolutely hate getting a shampoo and smelling like a gardenia flower afterwards. I splurged and got the toning condition too!!! I'm in heaven.

Hi Jill, Thank you for taking the time to leave a review! We are so glad to hear about your experience with the Daily Blonde Shampoo!

Superior Color Protection. Guaranteed.®

We stand behind our product performance. Colorproof products are guaranteed to provide color protection or your money back. If, within 30 days of your purchase, you have been exclusively using one of our products and are not satisfied, we will provide a full refund.

Color Care Collections