Seasonal Care
What Does “Color-Safe” Actually Mean? How to Read Hair Product Labels
You're in the aisle holding two bottles. Both say color-safe. One's $9, one's $34, and the ingredients lists barely look like they're speaking the...
Meet the Author
Catherine Ellis
Cosway Beauty Brands | Marketing Specialist
Catherine Ellis is a brand marketing expert with over 20 years of experience in beauty marketing. She specializes in digital strategy, creative ideation, and building brands that leave a love mark on your heart.
Her career spans leadership roles in brand marketing, consulting, and studio direction, including experience with L’Oréal, Pureology, Redken, Neuma, Colorproof, Number 4 Professional Haircare, Veer Gear, and Hoag Hospital. Catherine helps brands refine their identity, craft compelling narratives, and stand out in competitive markets, combining analytical thinking with creative flair to deliver strategies that truly resonate.
A lifelong storyteller, she believes in the power of words, design, and bold strategy.
It's about the planet's health and your personal well-being - without sacrificing performance.
She enjoys life at the beach and in the mountains, and never underestimates the magic of a long run, a great latte, or a spontaneous adventure with friends.
