Essentials
Color care starts here. Vital for ALL types of color-treated hair, these targeted products prep hair for success. Each solution-based formula helps breathe new life into your locks and creates a foundation for color longevity. You’ll find your products will work better, your style will last longer, and your color will be more brilliant.
Featured blog
Trim or Treatment? How to Keep Your Color-Treated Hair Looking Its Best This Season
When it comes to maintaining color-treated hair, applying products is the easy part. The real challenge lies in determining why your hair is struggling, what it needs to thrive, and which solution will save the day.
Myth or Fact? The Truth About Color Fading (and How to Fight Back!)
If you've felt your dream hue fade faster than you can say "beach day," you're not alone. Between environmental factors, outdated advice, and a swirl of myths, keeping your color fresh can feel tricky. Colorproof is here to bust the myths wide open—and set you up with everything you need to keep your color looking flawless all summer long!
Vacation Ready: Hair Care Tips for Spring Breakers with Color-Treated Hair
Are you rocking a new cut and color? Spring break is the perfect time to debut your latest look, but as anyone with colored hair knows, maintaining your shade on vacation can be an uphill battle.