Color-treated hair isn’t just a style choice — it’s a statement: bold, vibrant, and absolutely fabulous. But if you’ve ever felt like your dream hue fades faster than you can say “beach day,” you’re not alone.
Between environmental factors, outdated advice, and a swirl of myths, keeping your color fresh can feel tricky. Good news: Colorproof is here to bust the myths wide open—and set you up with everything you need to keep your color looking flawless all summer long!
Ready to separate fact from fiction? Let’s dive in.
Myth 1: Shampoo Less to Save Your Color
It’s not about how often you wash—it’s about what you wash with.
Ordinary shampoos can strip your color and leave hair dry. But with Colorproof’s Moisture Shampoo or Volume Shampoo, you can lather up guilt-free! Our gentle, color-safe formulas cleanse without compromise, so go ahead: keep your wash routine—and your color—fresh and fabulous.
Pro Tip: Always follow with a color-safe conditioner for double the protection!
Myth 2: The Sun’s Only Tough on Skin
Not true! UV rays aren’t just a threat to your skin—they can dull your gorgeous color, too. Protect your strands with Colorproof products packed with built-in UV filters and throw on a cute hat when soaking up those sunny rays. (Trust us: your hair — and your Instagram feed — will thank you.)
Myth 3: Only Heat Tools Fade Color
Heat styling isn’t the only culprit. Chlorine, saltwater, and even city smog can dim your shine. Shield your strands by pre-wetting your hair before swimming and using a leave-in like our Essential Leave-In to block out environmental nasties.
Myth 4: Any Conditioner Will Do
When it comes to color care, not all conditioners are created equal. Regular conditioners might hydrate, but they won’t offer the targeted protection and vibrancy that color-treated hair demands.
That’s why Colorproof’s color-safe heroes — Smooth Conditioner, Biorepair® Thicken Conditioner, and Blonde Conditioner — are absolute must-haves. Our Blonde Conditioner is specially formulated to brighten and tone blonde, highlighted, or gray hair while protecting color from fading and brassiness. Whether you’re a bright blonde, icy platinum, or glowing with golden highlights, these products help neutralize unwanted tones and keep your blonde brilliant between salon visits and chlorine-filled pool days.
Myth 5: Water is Water
Think again! Whether you're swimming in the ocean, lounging poolside, or even just showering at home, the type of water you expose your hair to can have a huge impact on your color.
Chlorine, saltwater, and hard water minerals are major culprits when it comes to drying out your strands and causing color to fade or shift.
Blonde and lighter shades are especially at risk—chlorine can even leave behind a dull, greenish tint.
To protect your color:
- Pre-rinse your hair with fresh water before swimming to limit absorption of chlorine and salt.
- Apply a leave-in protector like Essential Leave-In to create a defensive barrier.
- And for the ultimate reset after sun and swim days, use Colorproof's Clear It Up® Shampoo. This gentle yet powerful detoxifying shampoo removes buildup from chlorine, salt, and minerals without stripping your hair color. It's the perfect once-a-week refresher to keep your color vibrant, your strands fresh, and your scalp feeling clean.
With a few smart moves (and the right products), you can dive into summer without worrying about your gorgeous color!
Myth 6: Blow Drying and Heat Styling Will Hide Fading
Heat can smooth your look—but it can also sneakily accelerate fading. Limit your hot tool use when you can. And when you style, always prep your hair with heat protectants like our Super Plump® Whipped Mousse or Volume Blow Dry Spray to keep your color safe.
Myth 7: You Only Need to Protect Your Hair Color During Summer
It’s true that summer brings extra challenges for color-treated hair — like UV rays, saltwater, and chlorine — but color protection is a year-round commitment. Everyday exposure to environmental stressors, heat styling, and even indoor heating or AC can cause color to fade, dull, and dry out.
The solution? Build a strong foundation with daily color-safe products, like any of our shampoo and conditioner duos that align with your hair type and goals, to reinforce your hair’s strength and moisture all year long. Think of it as a 365-day insurance policy for your best-ever color!
Keeping your hair bold and beautiful isn’t complicated — it’s all about the right products and a few smart habits. With our high-performance, color-enhancing essentials, you can conquer anything summer throws your way — from beach days to rooftop parties—with radiant, unstoppable color.
Don't forget: we LOVE seeing you and your Colorproof hair out in the wild! 🌞 Tag us on Instagram and TikTok and use #ColorproofHair to show off your summer shine.
Stay vibrant. Stay bold. Stay YOU. 💛
Xx,
Colorproof
