Happy Pride Month! As a brand rooted in color, we embrace and celebrate all colors, voices and personal expressions. In honor of Pride Month, we are looking to amplify our voice, and the voices of the LGBTQ+ community with a partnership with the It Gets Better Project. The It Gets Better mission is to uplift, empower and connect lesbian, gay, bisexual, transgender and queer youth around the globe. As the world’s largest storytelling effort to uplift LGBTQ+ youth, this global non-profit reaches millions every year through inspiring media programming, educational resources and access to an arsenal of community-based service providers.
Did You Know?
- Approximately 5.6% (~2million) of your ages 13-17 in the U.S. identify as LGBTQ+
- ~28% of LGBTQ+ youth have experienced homelessness, been kicked out, or run away
- ~69% of LGBTQ+ students experience verbal harassment
- ~25% of LGBTQ+ students are physically harassed
~1.8 million LGBTQ+ people ages 13 – 24 seriously contemplate suicide every year
On the Frontline
It Gets Better’s positive content is designed to instill LGBTQ+ youth with a strong sense of self-worth before heading into the coming out process. Storytelling is at the center of their global effort to empower and helps LGBTQ+ youth find their voice, so they can thrive.
More than 70,000 people have shared their It Gets Better stories. These incredible stories with the power to uplift young LGBTQ+ people, have been viewed tens of millions of times since the effort began in 2010.
Thousands of students and educators participate in It Gets Better EDU, the It Gets Better Project’s education program, every year.
The It Gets Better Global Affiliate Network now spans four continents with storytelling initiatives in six major languages, making the It Gets Better Project the world’s largest storytelling effort to empower young LGBTQ+ people.
- Over 635,000+ people from around the globe have taken the It Gets Better Pledge to support LGBTQ+ youth in creating a brighter, more inclusive world.
Colorproof x It Gets Better Project
During the month of June, Colorproof is donating 20% of the sales of the Volume Collection along with select Treatments and Stylers from colorproof.com.* In addition, we hope to raise awareness and contribute to the ever-growing LGBTQ+ community through transparency, diversity and open communication.
What You Can Do
To get involved, learn more or donate to It Gets Better, visit www.itgetsbetter.org. Together, we can help elevate awareness, empower our youth and build a bolder and more inclusive global community.
About It Gets Better Project
The It Gets Better Project is a 501(c)3 non-profit organization that strives to uplift, empower and connect LGBTQ+ youth around the globe. Created in 2010 as the result of one of the most successful viral campaigns in YouTube's history, the It Gets Better Project provides critical support and hope to LGBTQ+ youth around the world by leveraging the power of media to reach millions of people each year. The project has expanded its origins in storytelling and media to include educational resources through It Gets Better EDU and reaches 18 countries outside of the U.S. through It Gets Better Global.
*Specific products included in promotion: Volume Shampoo, Volume Conditioner, Lift It Mousse, Powder Fix Spray, * In honor of Pride Month, Colorproof will donate 20% of colorproof.com sales of specific products including: Volume Shampoo, Volume Conditioner, Lift It Mousse, Powder Fix Spray, Volume Blow Dry Spray, Plush Locks Leave In Smooth, Biorepair Thicken Blow Dry Spray, Baobab Recovery Spray, Pre-Tox Spray, Moisture Styling Crème, Tru Curl Enhancing Crème, Fiber Blast Texture Crème, Radically Smooth Taming Crème from 6/1/22 – 6/30/22 to It Gets Better Project.