Dearest Colorproof Stylist – this one’s for you!
As we head into the final days of summer, your clients will likely be coming to you for some summer hair rehab. There is no season quite like summer for taking its blustery toll on your clients’ locks. For your summer-girls who can’t say no to an ocean or pool plunge, we’ve got a back bar treatment to transform their locks back to their pre-summer glory. And the best part, this treatment helps educate clients on the benefits of at-home color maintenance and helps increase your service dollars. A win-win.
Here's what to do:
• We recommend charging for the service and then gifting Colorproof’s Instant Reboot Treatment Masque as a take-home treatment. Charging the client helps offset the cost of the gift of your time and product while allowing the client to leave with a tangible item that will help prolong her results! (Treatment services prices vary by salon/location so go with a price that is in line with other treatment services you currently offer).
• Consultation – Before your get started, ask your client about her summer plans. If they involved a vacay, long days in the sun, or swim days at the beach or pool, it is your perfect cue to suggest the treatment. Discuss the benefits of the treatment and what products you will be using. Educating clients on the benefits of each formula will help drive brand awareness and opens the door for recommending the products for at-home use.
• Time to take it to the back bar.
Summer Hair Rescue Treatment Step-by-Step:
1. Pre-Tox Spray – Prep + Pre-Treat
Liberally apply our Pre-Tox Spray to dry hair; wait 2-3 minutes and let this detox work wonders to lift build-up and impurities.
2. Clear It Up® Shampoo – Wash + Rinse
At the bowl, shampoo with our cult-classic, fan-favorite, gentle deep-cleansing formula. Let sit 1 – 2 minutes.
TIP: Use our exclusive Scalp Cleansing Brush during your shampoo to massage the scalp. While relaxing for your client, it stimulates and exfoliates the scalp for optimal scalp health.
3. Instant Reboot Treatment Mask – Treat + Rinse
Apply Instant Reboot Steps 1 and 2 (only takes a minute for both!) Zero-fuss, 2-step treatment resets, nourishes, replenishes and instantly transforms damaged hair.
• Once your client’s visit is complete, remember to gift her with Instant Reboot to take home. Explain how to use it at home for at home maintenance to keep her hair looking salon fresh well into fall.
We are the color keepers, and you are a summer girls’ hair hero. Happy hair rehab.
Xx,
Colorproof