Tru Curl Enhancing Crème

This product is a powerhouse formula for curly and wavy hair. Anyone with curls knows that no two curl days are exactly alike, right? One day your curls are perfectly defined, and the next they're battling frizz, dryness, or a mysterious flat spot that appeared overnight. Tru Curl Enhancing Creme was created to consistently help curls and waves look their best by providing moisture, definition, and frizz control without sacrificing softness.

Why curly-haired customers love Tru Curl Enhancing Creme:

• Enhances natural curl and wave patterns • Helps improve curl definition and separation • Reduces frizz and flyaways • Helps seal hair’s cuticle • Adds moisture and softness to thirsty curls • Helps curls maintain bounce and natural movement • Leaves hair touchable rather than crunchy

Because curls deserve to look defined—not defeated.

The secret to beautiful curls and waves often comes down to product distribution. Applying curl products evenly helps ensure consistent definition while minimizing frizz.

For best results:

• Start with clean, damp hair • Apply a small amount through the mid-lengths and ends • Use your fingers or a wide-tooth comb to distribute evenly • Scrunch upward to encourage curl formation • Allow hair to air dry or diffuse on low heat • Avoid touching curls while they dry to minimize frizz

Stylist Tip:

Curl specialists recommend applying styling products while hair is still very damp. This helps lock in moisture and encourages more uniform curl formation.

Not if you're using the right amount. One of the biggest concerns among those with fine curls is finding products that define curls without flattening them. Tru Curl Enhancing Creme is designed to provide moisture and definition while maintaining natural movement.

For fine or thin curly hair:

• Start with a small amount of product • Focus on the mid-lengths and ends • Avoid over-applying near the roots • Pair with lightweight volumizing products if additional lift is desired

Hair Type | Recommended Approach
Fine Waves | Use sparingly for definition and frizz control. Start with a small amount and add more as needed.
Fine Curls | Focus on ends and mid-lengths.
Medium Curls | Apply evenly throughout hair.
Thick Curls | Layer as needed for added moisture and control.
Coarse Curls | Use more generously for hydration and definition.

Absolutely. In fact, color-treated curls often benefit the most from products that combine moisture, frizz control, curl definition, and the bonus of color protection. Curly hair color-treated hair is naturally more prone to dryness because scalp oils have a harder time traveling down the hair shaft. Add color services, highlights, balayage, or chemical processing, and curls may need even more support.

Tru Curl Enhancing Creme is formulated specifically for color-treated hair and helps:

• Enhance curl definition without stiffness • Improve softness and manageability • Help reduce the appearance of frizz • Support moisture retention • Maintain color vibrancy

Like all Colorproof products, it features the Advanced Color Last System® to help preserve the investment you've made in your color.

Yes! Curly girls often “cocktail” products together to find the perfect mix of products that work for their curl routine. Our curl specialists often recommend layering products to achieve the perfect balance of moisture, definition, hold, and volume that works for your curl pattern.

Tru Curl Enhancing Creme pairs beautifully with:

• Mousse for additional volume and bounce • Gel for stronger hold and longer-lasting definition • Leave-in conditioners for extra hydration • Anti-frizz products for humidity protection

A simple layering routine might look like:

1. Leave-in conditioner like Essential Leave-In for hydration
2. Tru Curl Enhancing Creme for curl definition
3. A mousse, like Lift It Mousse, for hold
4. Smooth Drops for added shine and frizz control
5. Diffuse or air dry

Think of Tru Curl Enhancing Creme as the foundation of your curl routine. It helps create soft, defined, healthy-looking curls, while additional products can be layered to customize volume, hold, and finish based on your styling goals.

After all, curls never fit into a one-size-fits-all routine and that's part of what makes them beautiful and unique.