If you aren’t already using a Clarifying Shampoo, you should be! There are so many reasons why, and we are happy to help unpack them. Perhaps you have an oily scalp that is prone to buildup. Or perhaps your hair has been feeling lackluster and flat? Regardless of motive, a clarifying treatment can transform your strands and unlock a new level of radiance. Today, we're spotlighting the transformative power of clarifying shampoo – a true elixir that can work wonders for your locks. Like how vibrant red hair deserves specialized attention, clarifying shampoo offers tailored benefits catering to all hair types. Whether you're a seasoned hair care professional or a curious soul seeking luscious locks, we’re ready to let you in on our secret. Let's delve into the top five reasons why embracing clarifying shampoo should be your next hair care mission and share a few facts about editor-favorite Clear It Up® Shampoo



  1. Breathe Life Back into Your Hair

Life's hustle and bustle can take a toll on your hair, leaving it needing of a breath of fresh air. Daily encounters with pollutants, styling products, and mineral-rich water can lead to unnecessary buildup and dull the look of your locks. You’ve tried hair masks, but nothing seems to give your hair that “wow” factor. 


This is where our clarifying shampoo, (a.k.a. detox shampoo) steps in. Imagine it as a revitalizing spa day for your hair. With its deep-cleansing powers, including powerhouse ingredients like Baking Soda and Apple Cider Vinegar, Clear It Up® Shampoo gently but effectively frees your strands from the built-up residue, giving your hair more life and freshness. According to Dr. Kahen in a feature for Glamour, “a detox shampoo like Colorproof Clear It Up Shampoo will help to nix dead skin and product buildup from the scalp.” Just as you feel renewed after a long nap, clarifying shampoo will leave your hair with that same revitalized feeling.


  1. Restore Your Hair's Natural Shine

Picture this: radiant, sun-kissed hair that gleams and dazzles in the sun. If that's the hair goal you're after, clarifying shampoo will be your new secret weapon. Over time, the build of excess products and impurities can obscure your hair's natural shine, leaving it lackluster and flat. 


That's where clarifying shampoo steps in, stripping away the buildup to reveal the true shine your hair holds. With each use, you'll be met with strands that reflect light like never before, leaving you with a head-turning glow that will leave strangers asking what your routine is. If you crave shiny, silky hair, clarifying shampoo will be a perfect addition to your hair care routine.


  1. Prep Your Canvas for Vibrant Color

Are you a hair color enthusiast? Whether you've embraced the bold world of red hair or experimented with other captivating shades, clarifying shampoo is a must-have in your hair care routine. Consider this before your next hair coloring journey: a clean canvas is key to achieving those vibrant, long-lasting results.


By stripping your hair of excess oils, residues, and pollutants, clarifying shampoo creates the perfect base for your chosen color. The results? A gorgeous, intense color that stays true for longer, so you can rock your signature shade with confidence. All our color-haired friends out there, this will be your secret weapon.



  1. Reboot Your Hair's Texture

Just like your mood, your hair's texture can fluctuate and change daily. Whether it's due to excessive product use, hard water, or simply the demands of daily life, your hair's texture might lose its natural bounce and softness. 


Say hello to clarifying shampoo, your texture-boosting sidekick. By clearing away the buildup that's weighing your hair down, this superhero shampoo can breathe new life into your hair. Experience the joy of running your fingers through hair that's as soft as silk and bouncy – it's a texture revival that you won't want to miss.


  1. Revive Thinning Hair

For those concerned about thinning hair, clarifying shampoo can offer you a lifeline. Designed to cater specifically to thinning hair, our clarifying shampoo can rejuvenate your scalp's health. By gently purging buildup and excess oils, clarifying shampoo creates a nourishing environment for your scalp.


Say goodbye to an itchy, dry head and enjoy a revitalized scalp that fosters healthy hair growth. It's not just about appearances – it's about nurturing your scalp and creating the ideal environment for hair growth. If you are looking for a shampoo for thinning hair, we also have our Biorepair® Thicken line of products specially formulated to invigorate the scalp and encourage volume and new hair growth. 


In a world where hair care is a journey of self-expression and well-being, clarifying shampoo emerges as a transformative force. With its ability to breathe life into tired strands, restore natural brilliance, prepare for vibrant colors, rejuvenate texture, and revitalize thinning hair, it's more than just a product – it's an experience. Like Colorproof's commitment to specialized hair care, clarifying shampoo caters to your distinct hair needs, empowering you to unleash your hair's true potential. Adored by editors, this incredible clarifier has been featured in Glamour, Health, Women.com and MindBodyGreen.


Got more hair concerns on your mind? Take our hair quiz – the key to finding your ideal hair product match. We've got a wide range of products to suit all hair types. Whether you're looking for a shampoo that enhances your red hair, adds glow to your blonde locks, or smoothens things out, Colorproof has the perfect products waiting for you!


So, are you ready to embark on a hair care journey that redefines your hair’s radiance? Embrace the power of clarifying shampoo and indulge your hair with the love and care it deserves. A few washes are all it takes to witness the difference – a difference that will reignite your passion for your hair.