Colorproof Teams Up with HairToStay in Honor of Hair Loss Awareness Month

Colorproof Teams Up with HairToStay in Honor of Hair Loss Awareness Month

Imagine a world where stylists never had to give another "chemo cut." The fear and trauma of hair loss during chemotherapy are among the most dreaded side effects for patients. In fact, approximately 8% of female patients decline potentially life-saving chemotherapy because they fear losing their hair. However, there is hope in the form of a treatment called Scalp Cooling, and a non-profit organization called HairToStay is dedicated to increasing access to this treatment and providing financial assistance to those in need.


In honor of National Hair Loss Awareness Month, Colorproof is partnering with HairToStay to raise awareness and funds for their cause. Colorproof first partnered with HairToStay last October in recognition of Breast Cancer Awareness Month and is thrilled to partner again with the organization to amplify HairToStay’s mission. During the months of July and August, ColorProof will be donating $1 of every Biorepair Scalp & Hair Therapy Kit sold to HairToStay.  As part of our commitment to giving back, Colorproof is thrilled to contribute to HairToStay's mission and make a difference in the lives of cancer patients.


“Colorproof’s guiding principles are connected by color, powered by proof, because we care. We are honored to extend our partnership with HairToStay, whose commitment to building community and providing a plausible solution to hair loss during cancer treatment is a priority,” states Colorproof President and CEO Rick Kornbluth. “Raising awareness for matters close to the heart is our primary goal, and we look forward to working closely with the HairToStay team on our shared goal of creating a better future, providing stronger support systems, and offering options for cancer patients to preserve their hair while undergoing chemotherapy.”


WHAT IS SCALP COOLING?

Scalp Cooling is a revolutionary FDA-cleared treatment that has been proven to significantly reduce hair loss during chemotherapy. By lowering the temperature of the scalp by a few degrees before, during, and after chemotherapy, Scalp Cooling can reduce blood flow to the hair follicles, potentially preventing or minimizing hair loss. While Scalp Cooling has been successfully used in Europe and other countries for decades, it is a relatively new option in the United States and is just beginning to be covered by public and private insurance.

HOW DOES SCALP COOLING WORK? 

Check out this informative video to learn more: https://youtu.be/Cli22P2n8t4


The impact of Scalp Cooling on patients' sense of well-being is remarkable, with 90% of patients reporting a positive experience after receiving the treatment.


“We are proud to continue our partnership with Colorproof for our Hair Loss Awareness Month campaign,” says Bethany Hornthal, Co-Founder and Executive Director of HairToStay. “Colorproof’s ongoing commitment to giving back has proven to positively benefit the lives of many low-income cancer patients. By supporting our organization, these individuals have a better chance of keeping their hair while undergoing chemotherapy, which in turn may help to uplift their spirits throughout the process. HairToStay relies on the generosity of the haircare industry, and we are extremely grateful for the support we have received and continue to receive from Colorproof.”


HOW CAN I GET INVOLVED?

Your purchase of the Biorepair Scalp & Hair Therapy Kit directly helps HairToStay’s mission. Stock up on products for yourself or gift friends and family to show your support! Also, spread the word about HairToStay and Scalp Cooling – many people undergoing chemotherapy are unaware of an option that will help them keep their hair. HairToStay also has a program called SaveItForward that allows you to give the gift of scalp cooling to others who can’t afford it. For details, click HERE.


For our professional community, we invite CP Salons to join us in our fundraising efforts. The HairToStay 1000 Club is a campaign designed specifically for the haircare industry and welcomes salons across the U.S. to participate. Throughout the year, salon owners and stylists can host fundraisers to raise $1,000 or more, which covers the approximate cost of a Scalp Cooling Treatment. Some salons choose specific months, like October, to align with Breast Cancer Awareness Month, while others fundraise year-round. By participating, you will directly support cancer patients in their journey to preserve their hair during treatment. HairToStay will provide guidance every step of the way, including content for signage, client emails, and social media promotions. Sign up today to be a part of this impactful initiative. Sign up HERE →


KNOWING WHAT TO SAY

When a client shares news of a cancer diagnosis, finding the right words can be challenging. As a stylist, you become a trusted confidant and a source of support and advice regarding their hair health during cancer treatment. Here are a few things to consider:


KNOW: Clients often turn to their stylist for guidance and support when it comes to cancer-related conversations and hair health during treatment.


REMEMBER: Creating a comfortable space and allowing time for connections are essential for these delicate interactions. Some clients may prefer a quieter, more private setting or may want to communicate through text or phone calls outside salon hours. Be available and sensitive to their needs and privacy preferences.


LEARN: Educate yourself about the options available to your clients. Recommend products like the Biorepair® Thicken Collection to promote optimum hair and scalp conditions. You can also direct them to HairToStay for more information on Scalp Cooling, a treatment that can help reduce hair loss during cancer treatment.


THOUGHTFULNESS: Small gestures can make a big difference in showing care and kindness. Consider offering additional back-bar services such as a short head and neck massage.


We appreciate your support in our partnership with HairToStay. Together we can make a difference.


Xx,

Colorproof

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