Clean Innovation
We believe in making a positive contribution to the world, one product at a time. We aim to create clean formulas, full of the good and none of the bad. We never use harmful toxins or chemicals so you can feel carefree about your color care. We are committed to being kind to the Earth - and the animals - because all living things deserve respect.
Our Community
We embrace and celebrate our ever-growing, colorful community of hairdressers and their clients, distributor partners, innovators, employees and vendors. Through transparency, diversity and open communication, we aim to break boundaries so we can grow together.
Giving Back
Living our brand mission extends beyond color care to making the world a brighter place. We believe in living each day with gratitude and giving back to our community. Colorproof partners with like-minded organizations devoted to bettering lives and inspiring change.