TruCurl® Curl Perfecting Shampoo
Free Gift

$9.50

Cleanse and hydrate with the gentlest shampoo ever created for curls. Never disturbs hairs’ cuticle for remarkably frizz-free locks. 

Verbena, Basil & Tonka Essence

• Delivers 96% color retention after 10 washes* • Extra gentle cleansing without stripping color or disturbing the cuticle 

• Delivers weightless, concentrated hydration deep within without weighing curls down 

• Nourishes and enriches hair with vital nutrients essential for defrizzing, smoothing, and extreme shine 

• Provides unsurpassed color and heat protection

• Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color 

• Natural sugar cane holds essential curl structure without stripping 

• Abyssinian, camellia, and grapeseed oils nourish and enrich while smoothing and adding shine 

• Nutrient-rich seaweed for natural conditioning and fortifying 

• Advanced ColorLast System™ featuring: 

• Chromaveil® and Heliogenol® for full spectrum color protection 

• FlexShield Technology for heat protection up to 450° 

• A superior blend of vegan proteins derived from potatoes and soy for maximum strength and repair 

• Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom and yarrow to nourish, balance and protect

Wet hair, lather, rinse.

• Sulfate-free*

• Salt-free

• Gluten-free

• Phthalate-free

• Paraben-free

• Paba-free

• Mineral oil-free

• Keratin-free

• Coal tar-free

• Triclosan-free

• Free of known carcinogens

• Cruelty-free

*SLS & SLES-free

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