SignatureBlonde® Violet Shampoo
Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade.
Tamarind, Rose Petal & Coconut Essence
• Delivers 96% color retention after 10 washes*
• Extra gentle cleansing without stripping color
• Brightens, illuminates, and adds luminous, glossy shine
• Dramatically increases tensile strength and elasticity while nourishing and smoothing
• Never dries out hair like typical purple shampoos
• Provides unsurpassed color and heat protection
• Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color
• Pure violet pigment instantly neutralizes and cancels brassy and yellow tones while brightening
• Abyssinian, safflower, and chamomile oils nourish and enrich while smoothing and adding shine
• Advanced ColorLast System™ featuring:
• Chromaveil® and Heliogenol® for full spectrum color protection
• FlexShield Technology for heat protection up to 450°
• A superior blend of vegan proteins derived from potatoes and soy for maximum strength and repair
• Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom and yarrow to nourish, balance and protect
Wet hair, lather. Leave on for 1 - 2 minutes, as needed. Rinse. Follow with SignatureBlonde® Violet Condition.
• Sulfate-free*
• Salt-free
• Gluten-free
• Phthalate-free
• Paraben-free
• Paba-free
• Mineral oil-free
• Keratin-free
• Coal tar-free
• Triclosan-free
• Free of known carcinogens
• Cruelty-free
*SLS & SLES-free
