WITH A CONSCIENCE
We believe in a making a positive contribution to the world, one product at a time. That’s why we create clean formulas, full of the good stuff and none of the bad. We never use harmful toxins or chemicals so you can feel carefree about your color care
We believe in a making a positive contribution to the world, one product at a time. That’s why we create clean formulas, full of the good stuff and none of the bad. We never use harmful toxins or chemicals so you can feel carefree about your color care.
We are committed to being kind to the Earth – and the animals – because all living things deserve respect. There is NEVER a need to formulate with hooves or hides when plant-based ingredients are cleaner, safer and more effective.
We are committed to using sustainable packaging wherever possible and are working toward using 100% post-consumer recycled plastic for every bottle. Simply put, we care and are working hard to minimize our carbon footprint to keep our world and oceans clean.
FREE OF KNOWN CARCINOGENS
UPCYCLED & RECYCLABLE PACKAGING***
*SLS & SLES-Free
**Free of Formaldehyde Releasing Agents
***Wherever possible on select products
TOMORROW'S PRODUCTS TODAY
Innovation is at the heart of our DNA. We don’t take shortcuts. We believe that every single thing counts, so we obsess over each detail until we’re more than satisfied. Our products deliver, so you can keep on shining longer and more brilliantly with results 100% guaranteed.
Each proprietary formula contains our Advanced ColorLast System™ featuring next generation ingredients to dramatically repair, preserve and protect.
Our healing booster shot of rejuvenating botanicals nourish, restore and feed hair while a superior blend of vegan proteins derived from potatoes and soy dramatically strengthen from the inside out.
Pure color love. Our ultra-concentrated, sulfate-free, salt-free shampoos
powered by coconut and palm, provide the gentlest cleansing possible with 96% color retention.*
*Color retention after 10 washes using ColorProof shampoo and condition. Results may vary.
Never fade away. We’ve got you covered
with full spectrum UVA/UVB color protection sourced from sunflowers and corn. When the heat is on, you can count on thermal protection up to 450 degrees.
Jim Markham, Founder
FROM CREATOR TO CREATION
To understand ColorProof is to follow the career path of founder and industry icon, Jim Markham. Best known as a serial entrepreneur and for pioneering sulfate-free shampoos, he single-handedly changed the way people care for color-treated hair. Throughout his highly accomplished career, his priority has been developing the highest quality, performance-driven formulas that are good for you, while being good for the environment.
IN THE BEGINNING
From an ambitious young barber to celebrity stylist, Jim worked side-by-side with legendary stylist, Jay Sebring, cutting and styling Hollywood’s elite including Paul Newman, Steve McQueen, Johnny Carson, and Frank Sinatra. The experience deepened his belief in quality products and spurred his love of product development. “My celebrity clients demanded the very best, which could only be attained through proper technique paired with high-performance products.
PRODUCT DEVELOPER & ENTREPRENEUR
His passion for products took off in the lab as he began work with some of the world’s best chemists, researchers and ingredient experts developing high-performance formulas. Jim’s dedication and obsession for excellence led him to found four and develop five successful hair care companies. With each success, the Markham name has become synonymous with quality, high-performance products that serve as an industry standard.
TOMORROW’S PRODUCTS TODAY
Following his fourth company, Jim was set to retire, however, he kept his pulse on industry trends and advancements in ingredient technology. He found there was innovation not being utilized and saw an opportunity to create something extraordinary – the world’s finest, clean formulas for color-treated hair. ColorProof was born for the consumer who wants it all: innovation and performance that is safe for you and the planet.
Giving back is at the core of our brand values. For the ColorProof family, success without giving back is not success. We proudly support City of Hope, Adopt-A-Beach, and Paul Newman's special charity, SeriousFun Children's Network, to name a few.
Jim Markham, Founder
The first time you use ColorProof, your hair will change forever.