SignatureBlonde® Violet Shampoo
Free Gift

$11.50

Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade. 

Tamarind, Rose Petal & Coconut Essence

• Delivers 96% color retention after 10 washes* 

• Extra gentle cleansing without stripping color 

• Brightens, illuminates, and adds luminous, glossy shine 

• Dramatically increases tensile strength and elasticity while nourishing and smoothing 

• Never dries out hair like typical purple shampoos 

• Provides unsurpassed color and heat protection

• Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color 

• Pure violet pigment instantly neutralizes and cancels brassy and yellow tones while brightening 

• Abyssinian, safflower, and chamomile oils nourish and enrich while smoothing and adding shine 

• Advanced ColorLast System™ featuring: 

• Chromaveil® and Heliogenol® for full spectrum color protection 

• FlexShield Technology for heat protection up to 450° 

• A superior blend of vegan proteins derived from potatoes and soy for maximum strength and repair 

• Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom and yarrow to nourish, balance and protect

Wet hair, lather. Leave on for 1 - 2 minutes, as needed. Rinse. Follow with SignatureBlonde® Violet Condition.

• Sulfate-free*

• Salt-free

• Gluten-free

• Phthalate-free

• Paraben-free

• Paba-free

• Mineral oil-free

• Keratin-free

• Coal tar-free

• Triclosan-free

• Free of known carcinogens

• Cruelty-free

*SLS & SLES-free

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