Hairdressers are the ultimate multi-taskers. Not only do you spend endless hours behind the chair, but you also act as your salon’s marketer, social media manager, operations, and scheduler, not to mention managing all the freelance gigs on the side. With salons closed due to the pandemic, stylists everywhere are finding themselves in a tough spot financially and have more time on their hands. Here are some ways to help keep your business viable while in isolation and keep busy.
The number one thing hairdressers can do right now is stay connected to their clientele. Give them a call, reach out via social media or text. Keep the relationship going. Clients are missing you, too, and will be in definite need of salon visits when this is all over. Now is not the time to be shy. Reaching out will help show your loyalty and solidify your stylist/client relationship.
Create Custom Color Kits
You know each of your clients’ formulas, preferences and needs, making it easy to put together customized root touch up kits, accompanied by a short video tutorial on how to apply. Or, instead of a video, offer a FaceTime consultation with kit purchase to help get clients through this isolation period. Charge what you feel is fair to cover your costs and expertise. This will allow a source of income while building client loyalty. Your clients will be thankful and happy to support you. In addition, you will have a lot less corrective color to do on the back end from staving off DIY box color jobs.
Encourage Clients to Shop Local
Let your clients know they can still purchase their retail products from you (accept payment through Venmo and offer a social-distant delivery to their home). To ensure future visits, offer gift cards at a discounted rate, or buy a gift card, receive retail cash. Offer a free back bar treatment to clients who pre-book future appointments.
Brush Up on Your Skills
This is the perfect time to brush up on your skills and learn new ones through digital education. Most manufacturers are working overtime to produce content and tutorials for stylists. Check out colorproof.com/pro or follow @colorproofpro on social media for upcoming classes and Iive education on IGTV and Facebook Live.
Be Productive at Home
Think outside the box of what you can do at home to be productive. Perhaps refresh your website or create content for your social media accounts (think how-to videos, before and after shots, tips, and inspiration). Maybe redesign your marketing materials, create a look book for clients, or take a deep dive into your salon’s financials to see where you can save money and time.