Moisture
Moisture and hydration begin here. Designed for fine-to-medium, normal-to-dry, color-treated hair in need of hydration, each formula features a proprietary blend of ingredients to deliver lightweight, luxurious moisture, strength and unsurpassed color protection. Hair is left nourished and vibrant.
Featured blog
Post-Summer Hair Rehab: How to Restore Color-Treated Hair After Sun, Salt, and Chlorine
Can we all agree there was something special about summer 2024? Whether you spent it traveling, creating, socializing, recharging, or leaning into the Brat vibes, we loved how vibrant and...
Back-to-School Hair Color: Fresh Styles for the New Semester
New supplies and a wardrobe refresh aren’t the only ways to start the school year on the right foot. As any color enthusiast can confirm, a fresh new hair color...
Support Hair Loss Awareness Month with Colorproof
When your biggest hair hurdle is choosing your next cut and color, it’s easy to forget that many hair enthusiasts face a different challenge entirely: hair loss. Did you know...