Our Story

TRANSFORMATIVE CLEAN COLOR CARE

Performance-driven formulas for dramatically improved results

 

At ColorProof, it is our guiding principle to make innovative, high-performance products without compromise. Mastermined in California, ColorProof is designed to repair, preserve and protect color-treated hair. Each intricate, vegan blend is mindfully-curated to deliver results while being good for you and our planet. Always and forever.  

It all started with a phone call ...

Founders Cheryl and Jim Markham received a call from a dear friend diagnosed with cancer who couldn't find carcinogen-free beauty products to use. Jim set to work developing formulas that inevitably became the industry's first ever sulfate-free formulas. They were not only safe to use, but miraculous at preserving color. Now he brings your ColorProof - the next evolution of extraordinary products using all of the good and none of the bad, reinventing clean color care as we know it.  

COLOR CARE
WITH A CONSCIENCE

 

We believe in a making a positive contribution to the world, one product at a time. That’s why we create clean formulas, full of the good stuff and none of the bad. We never use harmful toxins or chemicals so you can feel carefree about your color care.  

We are committed to being kind to the Earth – and the animals – because all living things deserve respect. There is NEVER a need to formulate with hooves or hides when plant-based ingredients are cleaner, safer and more affective.

We are committed to using sustainable packaging wherever possible and are working toward using 100% post-consumer recycled plastic for every bottle. Simply put, we care and are working hard to minimize our footprint to keep our world and oceans clean.  

logos

SULFATE-FREE*

SALT-FREE

GLUTEN-FREE

PHTHALATE-FREE

PARABEN-FREE

PABA-FREE

MINERAL-OIL FREE

KERATIN-FREE

COAL-TAR FREE

FORMALDEHYDE-FREE**

FREE OF KNOWN

CARCINOGENS

UPCYCLED &

RECYCLABLE

PACKAGING***

*Wherever possible on select products

INGREDIENT PHILOSOPHY

TOMORROW'S PRODUCTS TODAY

Innovation is at the heart of our DNA. We don’t take shortcuts. We believe that every single thing counts, so we obsess over each detail until we’re more than satisfied. Our products deliver, so you can keep on shining longer and more brilliantly with results 100% guaranteed.

Jim Markham, Founder and CEO

FROM CREATOR TO CREATION

To understand ColorProof is to follow the career path of founder and industry icon, Jim Markham. Best known as a serial entrepreneur and for pioneering sulfate-free shampoos, he single-handedly changed the way people care for color-treated hair. Throughout his highly accomplished career, his priority has been developing the highest quality, performance-driven formulas that are good for you, while being good for the environment.

IN THE BEGINNING

From an ambitious young barber to celebrity stylist, Jim worked side-by-side with legendary stylist, Jay Sebring, cutting and styling Hollywood’s elite including Paul Newman, Steve McQueen, Johnny Carson, and Frank Sinatra. The experience deepened his belief in quality products and spurred his love of product development. “My celebrity clients demanded the very best, which could only be attained through proper technique paired with high-performance products.”

PRODUCT DEVELOPER & ENTREPRENEUR

His passion for products took off in the lab as he began work with some of the world’s best chemists, researchers and ingredient experts developing high-performance formulas. Jim’s dedication and obsession for excellence led him to found four and develop five successful hair care companies. With each success, the Markham name has become synonymous with quality, high-performance products that serve as an industry standard.

TOMORROW’S PRODUCTS TODAY

Following his fourth company, Jim was set to retire, however, he kept his pulse on industry trends and advancements in ingredient technology. He found there was innovation not being utilized and saw an opportunity to create something extraordinary – the world’s finest, clean formulas for color-treated hair. ColorProof was born for the consumer who wants it all: innovation and performance that is safe for you and the planet.

SUPERIOR COLOR PROTECTION. GUARANTEED®

ColorProof products are guaranteed to provide unsurpassed color protection or your money back.

 
 
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