TruCurl®

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$28.00

Description
Enhance curl pattern while maximizing color retention. Delivers moisture and resilience for spring-loaded curls with 84% better curl retention.* 
Tropical Citrus Essence
Benefits

  • Activates curl memory and enhances and defines natural curl pattern • Provides long-lasting shape and control essential to curls’ structure • Nourishes, balances, and protects • Provides unsurpassed color and heat protection • Hold: 6 | Shine: 5

Key Ingredients

  • Natural sugar cane holds essential curl structure without stripping • Abyssinian, camellia, and grapeseed oils nourish and enrich while smoothing and adding shine • Nutrient-rich seaweed for natural conditioning and fortifying • Advanced ColorLast System™ featuring:       • Chromaveil® and Heliogenol® for full spectrum color protection      • FlexShield Technology for heat protection up to 450°      • A superior blend of vegan proteins derived from potatoes and soy for       maximum strength and repair      • Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom     and yarrow to nourish, balance and protect

How to Use
Shake can well. Apply to root area and work outward through mid-lengths and ends. Diffuse or air dry.
 
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TruCurl® Curl Perfecting Shampoo TruCurl® Curl Perfecting Condition TruCurl® Anti-Frizz Oil
Ingredients
Water (Aqua), Isobutane, Hydrofluorocarbon 152a, Sodium Polystyrene Sulfonate, Polyquaternium-4/Hydroxypropyl Starch Copolymer, Polysorbate 20, Polyquaternium-72, PEG-40 Hydrogenated Castor Oil, Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Quaternium-95, Polyurethane-14, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, AMP-Acrylates Copolymer, Propanediol, Salvia Officinalis (Sage) Leaf Extract, Pelargonium Graveolens Extract, Glycine Soja (Soybean) Protein Extract, Lentinus Edodes Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Achillea Millefolium Extract, Geraniol, Limonene
 
*Results based on ingredient manufacturer testing. Actual results may vary.

$25.00

Description
Dramatically transform curls. Clear, non-staining oil nourishes, defrizzes, and restores with exquisite shine and color and heat protection.
White Tea Essence
Benefits

  • Featherlight, clear, non-staining oil defrizzes and softens curls • Nourishes and restores hair to its healthiest condition • Instantly absorbs for superior conditioning and restored vitality • Provides unsurpassed color and heat protection

Key Ingredients

  • Natural sugar cane holds essential curl structure without stripping • Abyssinian, camellia, and grapeseed oils nourish and enrich while smoothing and adding shine • Nutrient-rich seaweed for natural conditioning and fortifying • Advanced ColorLast System™ featuring:       • Chromaveil® and Heliogenol® for full spectrum color protection      • FlexShield Technology for heat protection up to 450°      • A superior blend of vegan proteins derived from potatoes and soy for       maximum strength and repair      • Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom     and yarrow to nourish, balance and protect

How to Use
Apply a small amount to clean, damp hair. Style. Apply small amount to dry hair for maximum shine.
 
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TruCurl® Curl Perfecting Shampoo TruCurl® Curl Perfecting Condition TruCurl® Curl Perfecting Crème
Ingredients
Cyclopentasiloxane, Dimethicone, Phenyl Trimethicone, Caprylyl Methicone, Crambe Abyssinica Seed Oil, Fragrance (Parfum), Limonene, Benzyl Benzoate, Benzyl Alcohol, Citral, Linalool, Coumarin, Water/Aqua/Eau, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Camellia Sinensis Leaf Oil, Isoeugenol, Pelargonium Graveolens Flower Oil, Vitis Vinifera (Grape) Seed Oil, Quaternium-95, Glycerin, Helianthus Annuus (Sunflower) Seed Extract, Propanediol, Hydrolyzed Soy Protein, Polyurethane-14, Macrocystis Pyrifera Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Saccharum Officinarum (Sugar Cane) Extract, Salvia Officinalis (Sage) Leaf Extract, AMP-Acrylates Copolymer, Achillea Millefolium Extract, Polyquaternium-72, Lentinus Edodes Extract

$39.00

Description
Weightlessly hydrate, nourish, and protect curls. Gives curls structure and keeps the cuticle smooth for bouncy, gorgeously soft curls.
Goji Berry & Casaba Melon Essence 
Benefits

  • Deeply hydrates and infuses weightless moisture that never weighs curls down • Creates an impeccable foundation to build perfectly formed curls • Restores youthful luster, tensile strength, and elasticity • Provides humidity resistance and unsurpassed color and heat protection

Key Ingredients

  • Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color  • Natural sugar cane holds essential curl structure without stripping • Abyssinian, camellia, and grapeseed oils nourish and enrich while smoothing and adding shine • Nutrient-rich seaweed for natural conditioning and fortifying • Advanced ColorLast System™ featuring:       • Chromaveil® and Heliogenol® for full spectrum color protection      • FlexShield Technology for heat protection up to 450°      • A superior blend of vegan proteins derived from potatoes and soy for       maximum strength and repair      • Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom     and yarrow to nourish, balance and protect

How to Use
Apply to clean, wet hair. Leave on 1-2 minutes. Rinse. For extra hydration, reapply a small amount and do not rinse.
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TruCurl® Curl Perfecting Shampoo TruCurl® Curl Perfecting Crème CurlyLocks® Color Protect Curl Mousse
Ingredients
Water/Aqua/Eau, Dimethicone, Cetearyl Alcohol, Cyclopentasiloxane, Glycerin, Brassicamidopropyl Dimethylamine, Dicetyldimonium Chloride, Behentrimonium Methosulfate, Divinyldimethicone/Dimethicone Copolymer, Fragrance (Parfum), Dimethiconol, Phenoxyethanol, Citric Acid, Polyquaternium-55, Guar Hydroxypropyltrimonium Chloride, Trimethylsiloxyamodimethicone, Isopropyl Alcohol, Panthenol, Silicone Quaternium-16, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, C11-15 Pareth-7, Undeceth-11, Disodium EDTA, Undeceth-5, VP/VA Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, C12-16 Pareth-9, Trideceth-12, Butyloctanol, Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer, Hydroxypropyl Cyclodextrin, Limonene, Panthenyl Hydroxypropyl Steardimonium Chloride, Polyquaternium-72, Caprylyl Glycol, Potassium Sorbate, Iodopropynyl Butylcarbamate, Cystine Bis-PG-Propyl Silanetriol, Citral, Methyl 2-Octynoate, Trisodium HEDTA, Helianthus Annuus (Sunflower) Seed Oil, Laurtrimonium Chloride, Camellia Sinensis Seed Oil, Crambe Abyssinica Seed Oil, Ethylhexyl Methoxycinnamate, Ethylhexylglycerin, Polyquaternium-69, Alcohol Denat., Macrocystis Pyrifera (Kelp) Extract, Sodium Polystyrene Sulfonate, Tocopheryl Acetate, Quaternium-95, Propanediol, Vitis Vinifera (Grape) Seed Extract, Hydrolyzed Soy Protein, Rosmarinus Officinalis (Rosemary) Leaf Extract, Saccharum Officinarum (Sugarcane) Extract, Salvia Officinalis (Sage) Leaf Extract, Pelargonium Graveolens Flower Oil, Tocopherol, Achillea Millefolium Extract, Helianthus Annuus (Sunflower) Seed Extract, BHT, Lentinus Edodes Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate

$28.00

Description
Enhance and defrizz curls while providing shape, separation, and control. Activates curl memory with color and heat protection.
Verbena, Basil & Tonka Essence
Benefits

  • Enhances natural curl pattern • Provides shape, separation, and control • Gives curls structure and activates curl memory • Humidity-resistant formula miraculously defrizzes • Provides unsurpassed color and heat protection

Key Ingredients

  • Revolutionary polymers and natural sugar cane activate curl memory and hold essential curl structure without stripping • Abyssinian, camellia, and grapeseed oils nourish and enrich while smoothing and adding shine • Nutrient-rich seaweed for natural conditioning and fortifying • Advanced ColorLast System™ featuring:       • Chromaveil® and Heliogenol® for full spectrum color protection      • FlexShield Technology for heat protection up to 450°      • A superior blend of vegan proteins derived from potatoes and soy for       maximum strength and repair      • Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom     and yarrow to nourish, balance and protect

How to Use
Apply a small amount to clean, damp hair. Heat style with a diffuser, or air-dry.
 
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TruCurl® Curl Perfecting Shampoo TruCurl® Curl Perfecting Condition CurlyLocks® Color Protect Curl Mousse
Ingredients
Water/Aqua/Eau, Polyquaternium-55, Propanediol, Hydroxyethylcellulose, Dimethicone, Stearalkonium Chloride, PEG-12 Dimethicone, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-72, Cetearyl Alcohol, Stearyl Alcohol, Silicone Quaternium-16, Cetrimonium Chloride, Polyquaternium-46, Panthenol, Hydroxypropyl Guar, Undeceth-11, Sodium Methoxy PEG-16 Maleate/Styrene Sulfonate Copolymer, Butyloctanol, Helianthus Annuus (Sunflower) Seed Oil, Alcohol, Undeceth-5, Disodium EDTA, Ethylhexyl Methoxycinnamate, Limonene, Caprylyl Glycol, PEG-4 Dilaurate, PEG-4 Laurate, Linalool, Aminomethyl Propanol, Iodopropynyl Butylcarbamate, Magnesium Sulfate, PEG-4, Butylphenyl Methylpropional, Geraniol, Hydroxycitronellal, Citric Acid, Ethylhexylglycerin, Citral, Eugenol, Lentinus Edodes Extract, Methylisothiazolinone, Ascorbic Acid, Hydrolyzed Soy Protein, Camellia Sinensis Leaf Oil, Crambe Abyssinica Seed Oil, Pelargonium Graveolens Flower Oil, Sodium Polystyrene Sulfonate, Quaternium-95, Glycerin, Helianthus Annuus (Sunflower) Seed Extract, Saccharum Officinarum (Sugar Cane) Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Macrocystis Pyrifera Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Achillea Millefolium Extract

$39.00

Description
Cleanse and hydrate with the gentlest shampoo ever created for curls. Never disturbs hairs’ cuticle for remarkably frizz-free locks.
Verbena, Basil & Tonka Essence
 
Benefits

  • Delivers 96% color retention after 10 washes* • Extra gentle cleansing without   stripping color or disturbing the cuticle • Delivers weightless, concentrated hydration deep within without weighing curls   down • Nourishes and enriches hair with vital nutrients essential for defrizzing,   smoothing, and extreme shine • Provides unsurpassed color and heat protection

Key Ingredients

  • Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color • Natural sugar cane holds essential curl structure without stripping • Abyssinian, camellia, and grapeseed oils nourish and enrich while smoothing and adding shine • Nutrient-rich seaweed for natural conditioning and fortifying • Advanced ColorLast System™ featuring:       • Chromaveil® and Heliogenol® for full spectrum color protection      • FlexShield Technology for heat protection up to 450°      • A superior blend of vegan proteins derived from potatoes and soy for       maximum strength and repair      • Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom     and yarrow to nourish, balance and protect

How to Use
Wet hair, lather, rinse.
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TruCurl® Curl Perfecting Condition TruCurl® Curl Perfecting Crème CurlyLocks® Color Protect Curl Mousse
Ingredients
Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Potassium Cocoyl Glycinate, Disodium Cocoyl Glutamate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Potassium Cocoate, Sodium Lauroyl Sarcosinate, Divinyldimethicone/Dimethicone Copolymer, Cocamidopropylamine Oxide, Glycereth-26, Phenoxyethanol, Sodium Cocoyl Glutamate, Disodium Laureth Sulfosuccinate, Fragrance (Parfum), Quaternium-91, Citric Acid, Glycol Distearate, Silicone Quaternium-16, Guar Hydroxypropyltrimonium Chloride, Sodium Lauryl Sulfoacetate, Polyquaternium-10, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Panthenol, PPG-3 Benzyl Ether Myristate, Undeceth-11, Trisodium Ethylenediamine Disuccinate, Undeceth-5, Polyquaternium-72, Panthenyl Hydroxypropyl Steardimonium Chloride, Methyl Gluceth-20, Amodimethicone, Butyloctanol, C12-13 Pareth-23, C12-13 Pareth-3, Linalool, Polyquaternium-7, Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer, Limonene, Polyquaternium-55, Polyquaternium-69, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Alcohol Denat., Benzoic Acid, Potassium Sorbate, Disodium EDTA, Tetrasodium EDTA, Trideceth-12, Pentasodium Triphosphate, Acetic Acid, Sodium Benzoate, Methylchloroisothiazolinone, Iodopropynyl Butylcarbamate, Caprylyl Glycol, Magnesium Chloride, Methylisothiazolinone, Ethylhexylglycerin, Camellia Sinensis Seed Oil, Crambe Abyssinica Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Ethylhexyl Methoxycinnamate, Pelargonium Graveolens Flower Oil, Sodium Polystyrene Sulfonate, Tocopheryl Acetate, Quaternium-95, Propanediol, Cystine Bis-PG-Propyl Silanetriol, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Soy Protein, Macrocystis Pyrifera (Kelp) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Saccharum Officinarum (Sugarcane) Extract, Salvia Officinalis (Sage) Leaf Extract, Achillea Millefolium Extract, Vitis Vinifera (Grape) Seed Extract, Tocopherol, Lentinus Edodes Extract, BHT, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
* Color retention after 10 washes using ColorProof Shampoo and Condition. Results may vary.

$39.00

Description
Instantly experience bouncy, FRIZZ-FREE, resilient curls! TruCurl® was designed especially for you to enhance, define and protect your precious curls. These super-gentle formulas never disrupt the hairs' cuticle, to keep frizz at bay while setting the foundation for perfectly-formed curls.
 
PURCHASE:
TruCurl® Curl Perfecting Shampoo 10.1 oz. & Condition 8.5 oz.
 
Gently cleanse and condition with these sulfate-free revitalizing formulas designed for the specialized needs of curly, color-treated hair without disturbing the cuticle.
 
RECEIVE FREE:
CurlyLocks® Color Protect Curl Mousse 9 oz.
 
This genius foam mousse enhances and defines natural curl pattern while delivering root-to-tip moisture and frizz free curls with 84% better curl retention*.
*Results based on ingredient manufacturer testing.
 
Ingredients
Shampoo
Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Potassium Cocoyl Glycinate, Disodium Cocoyl Glutamate, Cocamidopropyl Hydroxysultaine, Decyl Glucoside, Potassium Cocoate, Sodium Lauroyl Sarcosinate, Divinyldimethicone/Dimethicone Copolymer, Cocamidopropylamine Oxide, Glycereth-26, Phenoxyethanol, Sodium Cocoyl Glutamate, Disodium Laureth Sulfosuccinate, Fragrance (Parfum), Quaternium-91, Citric Acid, Glycol Distearate, Silicone Quaternium-16, Guar Hydroxypropyltrimonium Chloride, Sodium Lauryl Sulfoacetate, Polyquaternium-10, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Panthenol, PPG-3 Benzyl Ether Myristate, Undeceth-11, Trisodium Ethylenediamine Disuccinate, Undeceth-5, Polyquaternium-72, Panthenyl Hydroxypropyl Steardimonium Chloride, Methyl Gluceth-20, Amodimethicone, Butyloctanol, C12-13 Pareth-23, C12-13 Pareth-3, Linalool, Polyquaternium-7, Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer, Limonene, Polyquaternium-55, Polyquaternium-69, C11-15 Pareth-7, Magnesium Nitrate, Laureth-9, Glycerin, Alcohol Denat., Benzoic Acid, Potassium Sorbate, Disodium EDTA, Tetrasodium EDTA, Trideceth-12, Pentasodium Triphosphate, Acetic Acid, Sodium Benzoate, Methylchloroisothiazolinone, Iodopropynyl Butylcarbamate, Caprylyl Glycol, Magnesium Chloride, Methylisothiazolinone, Ethylhexylglycerin, Camellia Sinensis Seed Oil, Crambe Abyssinica Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Ethylhexyl Methoxycinnamate, Pelargonium Graveolens Flower Oil, Sodium Polystyrene Sulfonate, Tocopheryl Acetate, Quaternium-95, Propanediol, Cystine Bis-PG-Propyl Silanetriol, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Soy Protein, Macrocystis Pyrifera (Kelp) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Saccharum Officinarum (Sugarcane) Extract, Salvia Officinalis (Sage) Leaf Extract, Achillea Millefolium Extract, Vitis Vinifera (Grape) Seed Extract, Tocopherol, Lentinus Edodes Extract, BHT, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
Conditioner
Water/Aqua/Eau, Dimethicone, Cetearyl Alcohol, Cyclopentasiloxane, Glycerin, Brassicamidopropyl Dimethylamine, Dicetyldimonium Chloride, Behentrimonium Methosulfate, Divinyldimethicone/Dimethicone Copolymer, Fragrance (Parfum), Dimethiconol, Phenoxyethanol, Citric Acid, Polyquaternium-55, Guar Hydroxypropyltrimonium Chloride, Trimethylsiloxyamodimethicone, Isopropyl Alcohol, Panthenol, Silicone Quaternium-16, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, C11-15 Pareth-7, Undeceth-11, Disodium EDTA, Undeceth-5, VP/VA Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, C12-16 Pareth-9, Trideceth-12, Butyloctanol, Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer, Hydroxypropyl Cyclodextrin, Limonene, Panthenyl Hydroxypropyl Steardimonium Chloride, Polyquaternium-72, Caprylyl Glycol, Potassium Sorbate, Iodopropynyl Butylcarbamate, Cystine Bis-PG-Propyl Silanetriol, Citral, Methyl 2-Octynoate, Trisodium HEDTA, Helianthus Annuus (Sunflower) Seed Oil, Laurtrimonium Chloride, Camellia Sinensis Seed Oil, Crambe Abyssinica Seed Oil, Ethylhexyl Methoxycinnamate, Ethylhexylglycerin, Polyquaternium-69, Alcohol Denat., Macrocystis Pyrifera (Kelp) Extract, Sodium Polystyrene Sulfonate, Tocopheryl Acetate, Quaternium-95, Propanediol, Vitis Vinifera (Grape) Seed Extract, Hydrolyzed Soy Protein, Rosmarinus Officinalis (Rosemary) Leaf Extract, Saccharum Officinarum (Sugarcane) Extract, Salvia Officinalis (Sage) Leaf Extract, Pelargonium Graveolens Flower Oil, Tocopherol, Achillea Millefolium Extract, Helianthus Annuus (Sunflower) Seed Extract, BHT, Lentinus Edodes Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
CurlyLocks Mousse
Water (Aqua), Isobutane, Hydrofluorocarbon 152a, Sodium Polystyrene Sulfonate, Polyquaternium-4/Hydroxypropyl Starch Copolymer, Polysorbate 20, Polyquaternium-72, PEG-40 Hydrogenated Castor Oil, Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Quaternium-95, Polyurethane-14, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, AMP-Acrylates Copolymer, Propanediol, Salvia Officinalis (Sage) Leaf Extract, Pelargonium Graveolens Extract, Glycine Soja (Soybean) Protein Extract, Lentinus Edodes Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Achillea Millefolium Extract, Geraniol, Limonene